Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of: * Providing an excellent understanding of the basic principles of conducting research, in a straight forward no nonsense guide * Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area * Including in each chapter an International Dimension section, as well as case studies, questions and reflections on the research process * An international and comprehensive text which provides an excellent understanding of the research process in the hospitality and tourism sectors * Carefully considers the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area * Each chapter includes an International Dimension section, as well as case studies, questions and reflections on the research process