008051026s2004 ulk 000a kor
■020 ▼a89 89316 22 7
■090 ▼a326.16▼b슐997ㄱ김
■1001 ▼aDon E. Schultz Philip J. Kitchen
■24510▼a글로벌 마케팅 커뮤니케이션▼cCOMMUNICATING GLOBALLY An Integrated Marketing Approach▼dDon E. Schultz Philip J. Kitchen 지음▼e김일철 옮김
■260 ▼a서울▼b북코리아▼c2004.
■300 ▼a360 p.▼b삽도▼c23 cm.
■653 ▼a글로벌▼a마케팅▼a커뮤니케이션
■7001 ▼a김일철
■9500 ▼b\14,500▼c(기증;대한민국학술원)